silvertech icon

2017 State of Digital Marketing Report


SilverTech presents its 2nd annual State of Digital Marketing Report. In this report, hear from nearly 200 marketing leaders what their top priorities, challenges, and opportunities are as they look to create deeper, more meaningful digital engagements with their customers.

Access the 2017 State of Digital Marketing Report

As a modern marketer, you’ve felt the enormous impact that digital technology has had on the way your customers want to conduct business, communicate with you, shop, and compare your products and services. Access our report for key findings and insights such as:

  • Marketing teams that rate their website performance as effective are 1.5x more likely to have redesigned their website within the last year than marketing teams that rate their website performance as ineffective.
  • Marketing teams that rate their inbound marketing as effective are 1.5x more likely to utilize a marketing automation platform than marketing teams that rate their inbound marketing as ineffective.
  • Effective marketing teams are using what we at SilverTech call the Lead to Loyal™ approach.

Marketers in 2017 need to be asking, how do we take a look at what we know about a customer, how do we react to a customer using our websites, our applications, and how do we take that data and improve the customer experience?

”To engage your customers, communicate effectively with them, and gain their trust, you need to understand them and their buying cycle. Our hope is that this report will give you insight into how effective marketing teams are doing this now.”

Jeff McPherson, SilverTechJeff McPherson
Chief Digital Officer, SilverTech

 

 


"…Through their approach, SilverTech has proven they understand that the best marketing strategies are those that enhance experiences throughout the entire customer journey.”

brian halliganBrian Halligan
CEO, HubSpot