Mapping the Customer Journey

Though it may go by different names - customer, user, or buyer’s journey - the goal is the same: to better understand the myriad interactions your potential customers and customers have with your brand. In this whitepaper, learn introduce customer journey mapping to your organization.

A SilverTech Whitepaper

Well-thought out personas are the foundation of personalized, one-to-one communication. Customer Journey mapping builds upon that foundation by taking your personas through a hypothetical experience with your brand. 

Learn more in our on-demand customer journey webinar:


"…Through their approach, SilverTech has proven they understand that the best marketing strategies are those that enhance experiences throughout the entire customer journey.”

brian halliganBrian Halligan
CEO, HubSpot