Marketing teams that utilize personas have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing. Watch this 20 minute webinar, part of our Lead to Loyal series, to learn how to take the first steps toward personalization.
Personas are the foundation of personalized, one-to-one communication. They are fictitious representations of your audiences - who they are, what they like, and most important, what they don’t like. By identifying your persona’s ideal online experience, your business can create targeted content, navigate an ever-shifting digital landscape and surpass marketing goals.
In this 20 minute session you will learn: