How to Develop an Effective Content Marketing Strategy

A content marketing strategy ensures that your business is always driving strategic proactive, short-term, and long-term content plans. In this 30-minute on-demand webinar, part of our Lead to Loyal series, learn how an effective strategy can change the way you attract new customers and drive new business.

On-Demand Webinar

In this session you will learn:

  • How to create a content marketing strategy
  • How to apply that strategy to day-to-day content needs
  • How to consider your customers’ needs...
  • ...While still giving your leads what they are looking for

The right strategy allows you to communicate with your customers through both digital and traditional channels, leveraging competitive standards, industry best practices, and your unique customer needs.

Did you miss our Personas webinar? Check out the on-demand presentation at your convenience:


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Meet Our Presenters:

Samantha MaltaisSamantha Maltais
Principal Strategist, SilverTech

Sam was recently named a recipient of one of NH’s highest honors for young professionals, The Union Leader’s 40-Under-Forty. She is an in-demand speaker at digital marketing conferences having most recently been featured at Digital Summit Philadelphia.

“IanIan Hughes
Content Strategist, SilverTech

As the main content writer for The SilverTech Blog and the host of the Lead to Loyal™ podcast, Ian aspires to create content that resonates with SilverTech’s diverse audience of marketers and technologists.