Webinars & Events

SilverTech’s webinars and events are tailored to help professionals use the digital space to build brand awareness, drive sales, and increase engagement across all channels.

On-Demand Webinars

Micro-Moments & Mobile-First Behavior: Are You Ready?

Originally aired on Thursday, November 16th, 2017

Two years ago Google introduced the micro-moment, a new mobile-first concept of consumer behavior. Micro-moments are moments of intent - purchase moments, research moments, and discovery moments - that happen on a mobile device, and Google says they are only multiplying. What does this mean for your organization? It means it’s not enough to have a responsive website. Your customer’s journey now needs to optimized from a mobile-first perspective that means adapting your content not only to a smaller screen size but to the shorter attention spans of mobile users. Watch Now

Virtual Reality (VR) & Augmented Reality (AR): Are You Ready?

Originally aired on Thursday, November 2nd, 2017

Virtual reality (VR), a fully immersive computer-generated environment, and augmented reality (AR), the superimposition of computer-generated images on the real world, have, well, altered our reality. With the arrival to the market of consumer-priced VR headsets and the groundbreaking cultural success of AR apps such as Pokemon Go! the ambitions of talented developers and marketers can now be realized in 360 degrees. Watch Now

Artificial Intelligence (AI) & Machine Learning: Are You Ready?

Originally aired on Thursday, October 19th, 2017

Long dismissed as the realm of sci-fi, artificial intelligence (AI) and machine learning have finally arrived and their potential to disrupt every industry is quickly becoming apparent. Though they work in tandem, there is a distinction to be made between the two; AI is the ability of machines to mimic human intelligence, while machine learning is the ability of computers to learn from gathered data. Despite Elon Musk’s cautions, over the next two years AI will be pervasive in everything from household appliances to digital assistants, and yes, even your website and content! Watch Now

Chatbots & Conversational Commerce: Are You Ready?

Originally aired on Thursday, October 5th, 2017

Increasingly, whether it’s on Facebook Messenger, Slack, or even in our text messaging apps, we are interacting with chatbots. Bots are performing a variety tasks for us, from weather updates to traffic alerts, and even holding full conversations; the possibilities are endless. Facebook, and many other tech giants, are betting big money that within a year or two, bots will be responsible for many of our customer service interactions and will change how we buy online. Are your ready for the advent of chatbot powered conversational commerce? Watch Now

Search Engine Marketing: PPC Best Practices

Originally aired on Thursday, August 31st

Once you are on the path to optimizing your organic search engine listings, it's time to amplify your reach. In this session, we discuss how to plan, set-up and optimize a pay-per-click PPC campaign. Watch Now

Search Engine Marketing: SEO, Local Listings, & How to be Found Online

Originally aired on Thursday, August 24th

According to Search Engine Journal, SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. But, they have to find you first! In this 30-minute session, we cover how to measure your success and optimize your online presence. Watch Now

Social Media Marketing: Getting the Most From Paid Social

Originally aired on Thursday, July 27th

Part of The Lead to Loyal™ Inbound Summer School, this 30-minute on-demand webinar covers the fundamentals of social media advertising. With multiple channels and countless ways to target social ads, paid social can become a drain on resources. In this session, we dig beyond the hype to dissect the how, when, and why of successful social ads. Watch Now

Social Media Marketing: How to Choose the Right Social Network

Originally aired on Thursday, July 20th

Part of The Lead to Loyal™ Inbound Summer School, this 30-minute on-demand webinar covers the fundamentals of social media marketing. Not every social network is right for every business. We cover the questions you need to ask as you evaluate a new social network. We also review the ideal type of posts for each of the major networks. Watch Now

Content Marketing: Publishing Best Practices

Originally aired on Thursday, June 29th

In this 30-minute webinar, we cover content marketing publishing best practices. Topics covered include the importance of documenting your content marketing strategy, the content lifecycle, and approval process. We also review publishing best practices for web pages, blog posts, email, social posts, and video. Watch Now

Content Marketing: How to Write Great Content

Originally aired on Thursday, June 22nd

In this session, we will cover the fundamentals of writing great content for the web, from choosing what to write to developing the habits of a successful writer. Watch Now

How to Make the Most of Marketing Automation

Originally aired on Thursday, May 25th

Marketing automation is an actionable and useful tool that can make a measurable impact on your organization’s bottom line. However, many platforms have been sold on the idea that you can simply upload email lists, set up a campaign, and get results. Unfortunately, it’s not that easy. In this 30-minute on-demand webinar, part of our Lead to Loyal™ series, learn the marketing automation best practices you need in order to get results you want! Watch Now

ADA Compliance & Website Accessibility

Originally aired on Wednesday, May 31st

In this on-demand webinar, SilverTech’s General Counsel, Paul Creme, and Engineering & UX Manager, Andrew Eddy, review the steps your organization needs to take to anticipate ADA compliance guidelines and avoid costly litigation.Watch Now

How to Develop an Effective Content Marketing Strategy

Originally aired on Thursday, April 20th

A content marketing strategy ensures that your business is always driving strategic proactive, short-term, and long-term content plans. In this 30-minute on-demand webinar, learn how an effective strategy can change the way you attract new customers and drive new business. Watch Now

How to Map the Customer Journey

Originally aired on Thursday, March 23rd

Though it may go by different names - customer, user, or buyer’s journey - the goal is the same: to better understand the myriad interactions your potential customers and customers have with your brand. Watch our 30-minute webinar to learn how to create an actionable map for your customers’ journey. Watch Now

How to Create Personas

Originally aired on Thursday, February 23rd

Marketing teams that utilize personas have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing. Watch this webinar, part of our Lead to Loyal™ series, to learn how to take the first steps toward personalization. Watch Now

The 2017 State of Digital Marketing in Financial Services

SilverTech’s Financial Services experts discuss the main challenges and opportunities financial marketers face and share what they believe will be the most effective digital strategies of 2017. Watch Now

The 2017 State of Digital Marketing in Higher Education

In this webinar, SilverTech’s Higher Education experts discuss the findings form our 2017 State of Digital Marketing Report. Watch Now

Is Your Website ADA Compliant?

In 2018, the U.S. Department of Justice (DOJ) will roll out official compliance guidelines concerning online accessibility as part of the Americans with Disabilities Act (ADA). But, there’s no time to lose in ensuring your website is compliant. SilverTech’s General Counsel, Paul Creme, and Engineering & UX Manager, Andrew Eddy, review the steps your organization needs to take to anticipate ADA compliance guidelines and avoid costly litigation. Watch Now

Digital Wellness Without Intensive Care: A Healthcare Marketing Strategies Webinar

SilverTech’s healthcare experts, Digital Strategist, Peter Palmer, and Senior Account Manager and NESHCo Board Member, Chad Campbell, give an overview of digital trends in healthcare and offer several practical changes you can make to your website and digital presence to drive measurable results. Watch Now

Minor Changes for a Major Impact: How to Improve Your Higher Ed Website and Increase Applications

SilverTech’s Higher Ed experts, Digital Strategist, Sean Howe, and Senior Account Manager, Griffin LaFleur, discuss digital trends and best practices for getting the most out of your higher ed website. Watch Now

A Kentico Market Insights Webinar

Beyond the Buzzwords: Using Personas to Create Valuable Digital Experiences

Your website is your digital flagship and your most important marketing asset. But, is it giving your audience what it wants? How do you even know what your audience wants from your website? In this webinar, SilverTech, a Kentico Gold Partner, goes beyond the buzzwords to demonstrate how you can use personas to design and build a website that consistently delivers value and meets your audience's needs long after launch. Watch Now

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